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The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
How to Write a Professional Bio That Stands Out [template included]
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Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.
Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.
👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template
Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/
Send in your questions. ❤ We'd love to hear from you!
Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)
Save your spot: https://propelyourcompany.com/june/
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
🎉 LIVE Webinar:
The Hidden SEO Mistakes Costing Clinics Patients Right Now
(And Easy Fixes You Can Start Making This Week)
Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern
** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***
👉Save your spot: https://propelyourcompany.com/june/
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
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Welcome And Bio Goal
Microphone (TONOR TC30 Audio Device)Hello and welcome to the clinic marketing podcast. I'm your host Darcy Sullivan with propel marketing, and design. Today, we're diving into one of our most visited blog posts on our website, which goes into detail about how to write a professional chiropractic bio. Now stick around because I am sharing tips to help you craft. Uh, standout bio. And where you can grab a free template to help you get started. Even though the example that we give in the blog post is for a chiropractic bio. Even if you're not a chiropractor. This template can still work for you. Just tweak it to fit your specific profession. Or field. I get it. Not all of us for born professional writers. Writing a professional bio can sometimes feel overwhelming. But it's one. Um, of the most important parts of your website. Y because in a competitive field, like healthcare, Your bio helps patients decide why they should choose you. Your bio tells your story, who you are, what you've achieved and what makes you different. And it's important to note that your bio isn't just your CV or resume. Posted or pasted. Onto a page. Uh, well crafted bio creates trust connection, and a sense of him. Maylee Arity. All before a potential patient even steps into your clinic. So, how can you make yours more
Why Bios Build Patient Trust
Microphone (TONOR TC30 Audio Device)effective? Let's start with where your bio should live. Most often it'll be on your, about me or about us page of your website. Use this space to showcase your education, career history certifications. And even personal insights, like why you went into the profession, you did. On our website, we have a great blog post on what else you should include on your about us page. You can find that by visiting. Propel your company.com/your-about-us. Dash page. But don't stop there. If you have a team, you want to make sure that you also give each team member an opportunity to add their own bio. It doesn't have to be long. It not only adds a unique content to your website,
Where Bios Belong On Your Site
Microphone (TONOR TC30 Audio Device)but also helps strengthens your SEO. Strategy. Now let's dig into some specifics. Here are some questions to guide you through your writing. Why did you become a chiropractor? Work get into your respective field. What's your educational background. What special trainings or certificates set you apart? Do you have any community involvement or unique interest? Answering these questions will help potential patients connect with you. And see why you're the right fit for them. And here is the exciting part. You do not have to start from scratch. We've created a chiropractic bio template. To guide you step-by-step, it's easy to customize and it ensures your bio includes all the right elements to showcase your unique personality. As I mentioned earlier, even if you are not a chiropractor, this template can still work for you. Just tweak
Questions That Shape Your Story
Microphone (TONOR TC30 Audio Device)it to fit your specific profession or field. You can grab the template vibe by visiting propel your company.com/chiropractic-bio. Dash website dash template. Again, that is propel your company.com/chiropractic-bio. Dash website dash template. And if that's all a little confusing to you.
Free Bio Template And Link
Microphone (TONOR TC30 Audio Device)It is also going to be in the show notes and linked as the episode webpage. Grab it and start crafting your professional bio today. You don't even have to download it. And you can always go to our website, propel your company.com and scroll to the bottom to do a search for any topic that you hear us talk about on this website. On this podcast. And you can sign up to get this podcast delivered to you. To your inbox weekly. And that way you'll have all the links you need to get started. And once you've taken the time to refine your bio. Be sure to update it on LinkedIn and other online listings that you have. And if you want to take your about us page to the next level, also check out the blog posts on our website. Doing an about page and what do I put on it, which you can find by visiting propel your company.com/your-about-s-page. Remember your bio doesn't have to be complicated. It just needs to connect with your audience. Highlight your passion for chiropractic care or whatever industry you're in. Sherry your unique journey. And don't forget to include a call to action, to invite patients, to visit or contact you. Thanks for tuning in. If you found this episode helpful, don't forget to
Update LinkedIn And Online Listings
Microphone (TONOR TC30 Audio Device)subscribe and share it with your colleagues. And as always. If you need more help with your SEO and digital marketing strategy. Reach out to us at propel. Your company. Dot com.
