The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
Episodes
233 episodes
How to Manage Google’s Suggested Changes Before They Hurt Your Visibility
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient...
Google and Bing Just Told Us How AI Search Works for Clinics
Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn ...
How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO
Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people searc...
Missing Google Reviews? Here's What Clinic Owners Need to Know
Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common rea...
5 quick AI hacks to improve your Google Business Profile & "near me" searches
Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key...
Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic ac...
The Outdated Website Tactics Clinics Need to Stop Using
Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messa...
Blogs Are Not Dead, But Clinics Need a New Strategy
AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down w...
Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplic...
Thin Content Is Killing Your SEO, Here’s How to Fix It
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless ...
Apple Maps for Clinics: What Changed and Why It Matters for Local SEO
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing...
Preventative Care Marketing That Works
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up i...
ChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings
Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most cli...
Turn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and ext...
How to Use Patient Stories to Boost Your SEO and Build Trust
Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, an...
Smart Clinic SEO: How to Attract Patients from Cities Around You
Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based ...
Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics
Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are show...
If SEO isn't working for you, let's find out why
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues...
Service vs Condition Pages: How Patients Search and What Google and AI Actually Want
Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?In this episode, we break down how patients actually search online and why your website may n...
SEO Made Simple: How to Attract More Patients on Google and AI Searches
If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer ...
Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts
If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, ide...
Want Better Patients From Google? Start With These Website Pages
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right p...
How Different Generations Use AI vs Google to Find Clinics
AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking ...
Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings
Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google S...
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile?
Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates dup...